Coaching to Change the Pattern That Steals Your Time
Your Business Was Supposed to Give You More Time
Time for your health, your family,
and the places you want to go.
You already have the strategy, the AI tools, and the VA.
Let’s find out why you’re still doing it all.
Complimentary and no pressure. Now enrolling 24 spots for 2027.
Certified Immunity to Change® Coach
20+ Years in Entrepreneurship
Host of The Conscious Edge® Podcast
Your Calendar Looks Like a Game of Tetris You’re About to Lose
You mapped out the plan to hand off operations. It’s still half finished, waiting for you to get to it.
You hired help, and at first it felt like relief. Then something started to slip.
Every time you step back, something pulls you right back into the weeds.
So you tell yourself:
“It’s faster if I just do it myself.”
“As soon as I wrap this up, I’ll have more time.”
“I don’t have the capacity to deal with that right now.”
You left because you were burned out from trading time for money. Now your business takes all of it.
You wanted control of your time and the independence of making your own decisions. Now every decision waits on you.
You wanted work you’d be excited about. Now you’re cleaning up other people’s messes.
And you can’t shake the feeling that you should be further along by now.
You’ve read the books, taken the courses, joined the masterminds. You know what to do. So why isn’t it working?
Why You Keep Getting Stuck in the Same Place
You think you have a time problem. And it’s true, there are only so many hours in a day. So why do some people get vastly different results with the same hours? It comes down to capacity.
Time is one of five capacities. How you use it is decided by what gets your focus and attention. And that’s shaped by the other four:
Energetic
How you invest and restore your energy
Emotional
Relational
Financial
TimeHow you choose what gets your focus, shaped by the four above
When you develop those, time opens up. When you don’t, you keep feeling overwhelmed and the hours keep disappearing.
So why haven’t you been able to develop them, even when you’ve tried? Harvard faculty Dr. Robert Kegan and Dr. Lisa Lahey spent years studying why smart, driven people can’t make changes they truly want. What they found is that effort isn’t the missing piece. They call what’s in the way an immunity to change.
Here’s how I explain it.
Part of you is fully committed to the change. Another part of you is committed to something else, often without you knowing it. That’s a hidden competing commitment. It’s like driving with one foot on the gas and the other on the brake.
Fueling this conflict is a big assumption: a rule your unconscious mind made up about how the world works and how you fit in it, all to keep you safe.
Foot on the Gas
You want to hand off operations so you can do more of what you’re good at.
Foot on the Brake
Your hidden competing commitment might be making sure it’s done right so nothing ever reflects poorly on you.
The Big Assumption
If someone else does it, it won’t be done right, and you’ll be the one who pays for it.
That’s your psychological immune system working perfectly to protect you. Think of it as your internal operating system: the rules underneath that decide what feels safe.
And it shows up on your calendar in ways you might not connect to it:
- Your team checks with you before they move on anything, and your day gets chopped into a hundred small questions.
- You say yes when you want to say no, and your week fills up with other people’s priorities.
- Something doesn’t go as planned, and you lose an afternoon ruminating over how it should have gone differently.
- You put off the hard conversation and waste days bracing for the worst-case scenario.
- You avoid your numbers and every money decision feels like a guess, or you obsess over them and the decision sits for weeks.
Every one of these makes sense. It’s your operating system keeping you safe, and it eats the time you thought you had. Without meaning to, you’ve become the bottleneck.
This is why the new plan, the AI tools, and the VA haven’t fixed it. You’re loading new programs onto an outdated operating system.
That operating system was built to keep a younger version of you safe, and it’s still running in the background. Once you can see it, you can upgrade it instead of fighting it.
You already have the plan. Probably several. Now let’s upgrade the operating system that’s kept you from using them.
My client Shannon grew up as the daughter of a single mom of three and learned early that she had to figure everything out herself. That strength built her business, and then it burned her out.
Once she could see it, the very thing that held her back became one of her greatest strengths. Today, she’s a pricing strategist and the creator of Package Matrix™.
“I was under-charging, over-working, over-delivering and was just at this place where I didn’t even know if it was worth trying to grow my business because I didn’t want more of this stress!”
I realized that my beliefs and fears around not being liked affected my pricing, hiring, delegating, and growth.
If you have a goal and you know what to do (you’ve read all the books, listened to all the podcasts, taken all the courses), and yet you’re still not doing the things you need to do, there’s something there.
This process will not only uncover what’s stopping you, but will take you through a specific step-by-step process that makes a lot of sense to a logical person like me and essentially make it safe for you to take actions you’ve been resisting.
start with a call.
Two weeks before my first baby was due, I was crawling under a mobile home to shut off the water while four other grown adults stood around. I know what it’s like to hold everything together, until you can’t.
Hi Love, I’m Alecia St. Germain, founder of The Conscious Edge® and host of The Conscious Edge Podcast. I help business owners and executives find the hidden patterns that leave too much on their plate, so their time goes where their presence matters most.
I’ve been a Certified Immunity to Change® Coach since 2014, and I bring more than 20 years of experience in entrepreneurship, training, and curriculum development to my work.
My approach weaves together science, soul, and strategy: psychology-based Immunity to Change coaching, soul purpose work, and practical business strategy. Together, they help you see what’s been running the show without you knowing it, and how to change it.
What Changes When You See What’s Been Stopping You
Together, we create chances for your brain to learn something new. Through small, safe tests designed ahead of time, you collect real data on when your big assumption holds true and when it doesn’t.
That’s how your operating system updates to support the vision you have now, instead of the younger you it was built to protect.
Here’s what that can look like in your business:
Your calendar starts to reflect what matters to you instead of everyone else’s priorities.
You hand off work you’ve outgrown and let your team own it, without jumping back in to take over.
You make room again for the part of your work that lit you up in the first place.
You make money decisions from your own numbers instead of from fear.
You set clear expectations and hold people accountable without feeling like the bad guy.
You build enough inner safety to enjoy what you’ve already created.
We’ll look at where your time is really going.
Science | Soul | Strategy
Where modern science meets ancient wisdom and strategy gets soul. Everything works better with all three. Here’s the order we work in:
1Soul: where we start
Your business has to fit your life. We begin with your one-on-one Deep Dive. I believe every soul has a purpose, and that signals and repeating patterns show up to teach you. When you learn to read them, you get clear on what you’re building, why, and what you’re being called to do.
We’re also realistic about the season of life you’re in. What your business needs depends on how you want to spend your time. For one person, the right move is childcare so they can work more. For another, it’s staying home with their kids and sourcing more support in the business instead. We look at your vision and your reality, and you decide what your business needs to support both.
2Science: how change happens
Immunity to Change® is the backbone. It’s a research-based method grounded in adult development and behavioral change. We map what’s driving the behavior, watch it in action, explore where it came from, and imagine your future without it. Then you run safe tests: small experiments designed ahead of time, with clear data to collect, so you see when your big assumption applies and when it doesn’t. Finally, you build protocols that help you when your big assumption hooks you again. And it will. You’ll use them for the rest of your life.
The strategies, AI tools, and help you’ve already paid for? They start working better once your operating system is upgraded. You may even start using things you’d written off. Yes, even that last course you didn’t finish.
3Strategy: where insight becomes action
Strategy is where you build the leadership skills to put your plans into motion. We work on how you set clear expectations, hand off work, and hold people accountable without feeling like the bad guy. You’ll also learn the Leadership Rhythm, a way to plan your focus so you have direction, momentum, and the energy to keep going.
What you decided in Soul shapes how your money gets used, too. In the Financial Leadership Lab, Jenn Baas helps you shift from accounting for compliance, just filing your taxes, to accounting for information. You’ll spot the real gaps that call for a new strategy, a tool, or a person on your team, so the risks you take are calculated and planned for. You might even find that software is way more than you need.
Deena’s soul purpose work suggested she was here to build ideas into physical structures. She thought it was crazy, but she trusted the process.
After our coaching ended, she followed a calling into residential assisted living. Around a year later, she reached out, tickled to tell me she was in pre-construction on her first luxury boutique assisted living and memory care home.
Looking back, she could see it was exactly what our work had revealed. She has since broken ground.
“I was in two other masterminds when I made the decision to work with Alecia.”
Even though I was getting great results and hitting my goals in my business, I was exhausted, felt confused about my purpose, and couldn’t decide on my next steps.
Every time I went to my masterminds for help, there was a lump in my throat and I would feel emotional, but I could never quite figure out what was in the way.
Working with Alecia helped me understand that I was protecting myself from being seen as weak and incapable.
Now I’m able to ask for help when needed, and I am clear on my purpose, showing up as the leader I know I am meant to be.
From here, let’s see how this would fit your business and your life.
Private or Group:
Now Enrolling 24 Spots for 2027
There are three ways to work together, each built on the same method. What changes is how you take the journey: fully private, guided in a group, or at your own pace with a community.
4 spotsFor women or men
The Conscious Edge Immersion
Fully customized private coaching
For when you’re done with one-size-fits-all advice and don’t need one more thing on your list. Everything is built around you, with a trusted thinking partner who understands your vision and helps you think at a higher level, so you can make the decisions only you can make.
8 spotsFor women
The Conscious Edge Accelerator
Group coaching + personalized monthly private sessions
For when you know what you don’t want anymore but can’t yet see the path to what you do. The group gives you perspective, and your private sessions give you direct guidance, so you can move forward faster and save your time and energy.
12 spotsFor women
The Conscious Edge Collective
Group coaching + a proven framework
For when you want steady support, built-in accountability, and people walking the same path beside you, so you can grow at your own pace and put your time where it matters most.
Every option includes the one-on-one Deep Dive with me
and the Financial Leadership Lab with Jenn Baas.
After our call, you’ll get the full details on every option,
then you choose how you want to move forward.
Find Out Where Your Time Is Really Going
On this complimentary, no-pressure call, we’ll look at what’s behind “I don’t have time” and “I’ve got too much on my plate,” and what could open up if that changed.
1
Book your time
Pick a time below and answer four short questions.
2
We talk
We look at where your time is really going and what could open up.
3
You get the options
I send every option, current pricing, and any bonuses available in a video.
4
You decide
Loop in anyone who helps you decide and bring your questions.
Whether you work with me or not, you’ll leave with clarity and a new way of seeing your business.
Book your time below.
Booking a call does not obligate you to purchase.
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Questions You Might Have
Who is this for?
Business owners who already know how to make money. You’ve built a real company, and somewhere along the way you became its most overworked employee.
You’re working on systems, processes, and delegating so you can step into the roles only you can do.
You may have the strategy already, from a mastermind, a course, or a coach, and still find it hard to put into action. On paper you look established. From the inside, it feels messy.
Maybe you have steady income from somewhere else, like another business or a job, and you’ve taken a how-to program but haven’t acted on it, that’s a different story. Something underneath is likely in the way, and that’s what this work is for.
The Immersion is open to men and women. The Accelerator and Collective are for women.
Who is this not for?
If you’re just starting out and need this business to cover your bills right away, a how-to program will serve you better right now.
And if you’re looking for someone to tell you exactly what to do, this isn’t the right fit. Here, you lead and own your decisions. I’m your thinking partner.
I’ve done masterminds, courses, and trainings. How is this different?
Masterminds, courses, and trainings are great for strategy and tactics, and masterminds add network and proximity to mentors. Many of my clients are in one or several while we work together, and continue on later. What they come here for is the behavior change and leadership coaching it takes to carry out the strategy they already have.
How is this different from other mindset coaching?
A lot of mindset coaching focuses on the thoughts you’re already aware of, and changes behavior through accountability with your coach. That works well when all you need is someone to keep you on track with the plan, which is why it’s often paired with programs that teach strategy.
Immunity to Change goes to the root. It’s a research-based method I’ve been certified in since 2014, and it finds why your self-limiting thoughts and counterproductive behavior exist in the first place: a hidden competing commitment and the big assumption behind it.
Then, through a series of exercises and safe tests, your brain learns new beliefs and ways of operating that line up with the goals you’re working toward. That’s how the change holds, even when no one is checking in.
Mindset is one piece. Science, soul, and strategy work together, so the change shows up in your calendar, your team, and your numbers.
What is soul purpose work?
It’s the soul in science, soul, and strategy, and it’s where we start, in your one-on-one Deep Dive.
It’s based on Dr. Frank Alper’s method from the 1980s. Your birth name is read through the 22 letters of the Sefer Yetzirah, the Book of Formation, to map your natural gifts, your challenges, and your overall purpose. I’ve done over a hundred of these readings. I still can’t fully explain why it works, but the conversations it opens are some of the richest I get to have.
Whatever your beliefs, we’ll adapt it to fit you, and if you’d prefer a more practical approach, we can tailor your Deep Dive that way. I’ve never had a client turn it down.
To hear more, listen to EP 98: The Soul Map Underneath a Purpose-Driven Business at consciousedge.com/ep098.
When can I start?
You can start right away, or we can settle on a start date together any time between now and January 1. If you start January 1, you can do your one-on-one Deep Dive with me before then, watch past Financial Leadership Lab recordings, and join the current Financial Leadership Labs, so you can start planning for 2027 now.
Your business was supposed to give you more time. Let’s find out where it’s really going.